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Pay per click campaign - what is pay per click
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Pay per click (PPC) is an advertising system mainly maintained by major search engines
for their advertising networks which is built by search engine
results pages, search engine networks and content network - e.g
thousands of website participated in this PPC ad network, blogs, in which advertisers pay only when their ad is clicked.
- The advertisers bid on keyword phrases relevant to their business. The bid amount is deducted when an
ad is clicked by the advertiser and sometimes it depends on the total number of times the ad is displayed.
- Every PPC ads are related to a set of search phrases or single search phrase or keyword. So when you join to the
PPC system you have to choose one or more keywords or search phrases related to your business and related to your website.
- If you don't have any website you cannot join PPC advertising network.
When your PPC Ads are shown in website content network?
- Only those websites already participated
in PPC network will show up your ad when your ad's keyword will
match the content site's topic. Then your advertisement(s) may show
up in sponsored ads.
- If you start search engine marketing then
your ads will appear in contextual ads of Google network or Yahoo!
network. Probably you have seen the "Ads by Google" text in many
websites. Those are contextual ads or ppc ads.
When your PPC Ads will show up in search engine results pages ?
- When a search phrase will match to your
PPC ads keyword or search phrase the your Ad will appear adjacent to or above organic results on search engine results pages.
Such advertisements are called sponsored links or sponsored ads, and
appear adjacent to or above organic results on search engine results
pages.
- The contextual advertisements are automatically provided by an automated systems based on the content
displayed in that website or webpage.
But many person can target the same keywords or same set of
keywords. So which Ad will get top most position in sponsored ad
listing ??
It depends on a
lot of factors. One major factor is how much you bid on your
keyword. The more the PPC Bidding , the higher ranking you will get.
PPC Bidding is the amount which you want to spend when a visitor
clicks on your Ad in search network or content network. It's called
CPC or Cost Per Click.
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