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PPC Bidding - how to manage Pay Per click
Bidding
- What is PPC Bidding ? To appear in the Google or Yahoo search results sponsored listing on a keyword
you need to bid an amount which will be deducted when somebody will click on the Ads on that perticular keyword. The actual amount deducted
is an amount very near to your BID amount. This bid amount is known as Cost Per Click
or CPC.
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Pay per click (PPC) bidding is the main crucial part of PPC management.
Your ad will appear in first page of the Google or Yahoo search
results when your bid amount will be greater than or equal to the
maximum CPC to appear in first page of Google or Yahoo searches.
- When my sponsored ads will be shown in the first page of search results or top rank
in content network ?To
get into first page ranking in sponsored search results and top
position in content network you need to bid higher. Most PPC system
like Google Adwords , Yahoo search marketing and MS Adcenter
provides a keyword's MAXIMUM PPC BID to appear in topmost position
in advertisement listing.
- How the bid amount and advertising budget is related : Say your site is on LUXURY CHENILLE.
Say, On the keyword LUXURY CHENILLE you want that your ad should appear in first page of Google search result's sponsored listing.
Say the maximum bid amount is $3 USD to appear in the first page of Google search on the search phrase LUXURY CHENILLE
(It's shown by Google adwords system, this max. CPC ). But your daily advertising budget is $ 10. So if you bid the Maximum CPC shown by adwords
then only after 3 or 4 clicks on your ads shown in Google search results, your daily budget will be exhausted. When your daily budget will
be exhausted your Ads will stop showing. Most of the time PPC Ads in this way does not conform to your budget.
Eventually your Ads will not be shown.
- Why I need a PPC consultant? This is the most important part of PPC Bid Management,
only for this reason and to select the proper keywords and changing keywords time to time you need a PPC consultant to manage your bids to get
optimized results
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